We always know when kindness has arrived

A genuine smile. An unexpected compliment. Feelings heard, inspiration sparked.

So we got to thinking.

How would our world transform if each of us put kindness front and center in our lives?

The truth is…

Today’s path to kindness lacks illumination.

Fear and suffering drives our media.
Everyday acts of kindness tend to get overlooked.
We’re often told that being kind equals a hidden motive.
kindness bulbs

“Be kind, for everyone you meet is fighting a hard battle.”


So what can we do?

We’re here to make it simple to choose kindness.

We’re a small nonprofit whose goals are as limitless as our collective imagination.

Our platform is designed to reach across oceans and time zones to inspire real life action.

We believe in the power of kindness to reshape our world.

And we seek to prove it – by using research to measure its impact.

Waving kindness characters

“Wherever there is a human being, there is an opportunity for a kindness.


Kindness begins with you…

And by YOU,
we mean ALL of us.

Every age. Every place. Every act of kindness you can imagine.

Let’s begin with small ripples of everyday compassion.
Let’s share our ideas and understand our impact.
Let’s take action. Right here, right now.
Collectively, our ripples of kindness will create massive waves of change.

Alright then. Are you in?

Do you have an idea for an initiative? Email

Meet Our Innovative Partners

We welcome people from every country and culture - from individuals to schools, faith groups to charities, and companies big and small. Kindness is universal, and kindness.org is a platform for all.


It’s time to get curious about kindness.

We believe kindness can change the world. That’s why we’ve enlisted the support of Oxford University to study, investigate, and explore kindness all over the globe. We’re measuring the impact of kindness. Discovering new ways to spark kindness in everyday life. And journeying to the heart of what it means to be kind.

The full academic paper is being submitted for publication, but you can now read the draft on the Open Science Framework preprint archive.


Everyday kindness brings people together.

Wouldn’t it be wonderful to have spaces where everyone is welcome, kind friends are waiting to be found, and community is built around a shared purpose? That’s exactly what Camerados is doing with their Living Room project. We're funding and co-producing this project as part of the movement Camerados has started to end social isolation.

Check out Colin’s Brighten Someone's Day with a Plant Initiative through our Living Room in Blackpool, England!


Our focus is on the currency of kindness.

Kindness.org is generously funded by The NEON Foundation. What does that mean for our community? Their multi-year support covers all of our operating costs - so we don't have to ask you, or anyone else, for money.