How to be kind in our world right now.

Kindness endures.

Kindness is millions of years old. It has seen us through fire, floods and famine; through wars, depressions, great migrations, and global pandemics. Today, it remains our greatest asset. But how to be kind in the crises surrounding us?

We first partnered with researchers at Harvard University to find the most cost-effective ways to be kind through a pandemic. Then, in the wake of George Floyd’s death, we wanted to find the most cost-effective way to choose kindness when it comes to our civic responsibility.

And now we want you to help us test the results. Join us in spreading kindness and discovering what acts matter most right now.

So, instead of a random act of kindness, try one of our recommended acts and let us know how it goes. 👇