How to be kind in a crisis

Kindness endures.

Kindness is millions of years old. It has seen us through fire, floods and famine; through wars, depressions, great migrations, and global pandemics. Today, it remains our greatest asset. But how to be kind in this crisis?

We’ve partnered with researchers at Harvard University to find the most cost-effective ways to be kind through a pandemic. And now we want you to help us test the results. Join us in spreading kindness and discovering what acts matter most right now.

So, instead of a random act of kindness, try one of our recommended acts and let us know how it goes. 👇

Acts have been reported so far.
Let's find something that fits you.

Be Kind to Your Community

Although we may be apart, it doesn't mean we can't connect with our communities. Whether it's making masks or making extra food, there are plenty of ways to spread kindness in these times.

Be Kind to Yourself

Right now, you're probably so busy juggling everything that you can forget about your own needs. Take a moment to check-in with yourself. How are you doing?

How to track your Kindness
In case you missed our demo, here's how we can work towards a world where people choose kindness first.
Kindness characters joining an initiative

Find an act
of kindness

Community-sourced. With something for everyone.

Kindness characters performing an act of kindness

Carry out
your kind act

Being kind requires courage. Take a deep breath and go for it!

A kind act being shared by the kindness phone

Tell us
about it

Every act helps with scientific research and encourages others.

Be Kind, Online

Quarantine has got us all online all the time. If we're going to spend so much time there, it's a great opportunity to spread kindness to our friends, families, and strangers.

Take the Extra Time to be Extra Kind

Some may argue that quarantine is a blessing in disguise. We have the time to reflect and reconnect. Let's make the most of it.

Everyone has the capacity to be kind.
Try and act of kindness today and see how it changes your world.